4822 Telegraph c1925

Description:
West Land Fruit and Produce Market, 4822 Telegraph Avenue, Temescal district, Oakland, Calif. According to the Oakland Cultural Heritage Survey s record on this property, a barbershop, accordion studio, and Ben s Place, a cocktail lounge, had also been located here at different times. In 1975, Charlie Hardy, a graduate of Oakland Technical High School and player for the Oakland Raiders, 1960-62, opened the Bird Kage here, where live Jazz was featured.

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Date of Document:
circa 1925

Document Author:
Unknown

Geographic Location:
4822 Telegraph Avenue, Oakland, Calif.

Context:
Immigrants from northern Italy had begun to settle in Temescal well before the turn of the 20th century. However, it was the 1906 San Francisco earthquake and fire that brought a significant influx of Italian Americans to Temescal, eventually transforming it into the East Bay s Little Italy. So many came many fleeing San Francisco s North Beach neighborhood that by the 1930s, most Temescal s stores, markets, banks, restaurants, and bars along Telegraph Avenue were Italian American owned. It was said that Temescal s commercial district so diverse was its businesses provided everything one might need.